How Much Does a Fleet Wrap Cost?

How Much Does a Fleet Wrap Cost?

If you are considering wrapping your business vehicles, one of the first questions is cost. Fleet wrap pricing varies significantly based on the number of vehicles, their sizes, the type of graphics, and the materials used. This guide breaks down real-world fleet wrap costs so you can budget accurately and understand what affects pricing.

Fleet Wrap Cost by Vehicle Type

The biggest factor in fleet wrap pricing is the size and type of vehicle. Here are typical price ranges for Edmonton:

  • Pickup trucks (F-150, RAM 1500, Silverado): $3,500 to $5,000 for a full printed wrap. $300 to $1,500 for lettering and decals.
  • Cargo vans (Transit, ProMaster, Sprinter): $3,500 to $5,500 for a full wrap. $800 to $3,500 for a partial wrap.
  • Box trucks (10ft to 26ft): $4,000 to $7,000 for a full wrap. $500 to $2,000 for lettering only.
  • Trailers (enclosed): $2,000 to $5,000 for a full wrap. $300 to $1,500 for decals.
  • Cars and SUVs: $3,200 to $5,500 for a full printed wrap.

What Affects Fleet Wrap Pricing

Coverage Level

The most significant cost factor is how much of the vehicle you cover. A full wrap costs more than a partial wrap, which costs more than cut vinyl lettering. Many fleet operators find that a partial wrap on the doors, tailgate, and rear panels delivers 80% of the visual impact of a full wrap at 50-60% of the cost.

Design Complexity

Simple layouts with a logo, phone number, and solid colour background cost less to design and produce than complex graphics with gradients, photographs, and multi-colour elements. If you already have a design, you save the design fee entirely.

Volume Discounts

Most wrap shops (including ours) offer volume pricing for fleet orders. Once the design is created, each additional vehicle costs less because there is no new design work. At Choice Wraps, we offer fleet discounts starting at 3 vehicles.

Material Choice

Premium materials like 3M and Avery cost slightly more than economy brands, but they last longer, look better, and are easier to remove when it is time to update your branding. We recommend investing in quality materials because the labour cost is the same regardless of material, and cheap vinyl that fails after 2 years is more expensive in the long run.

Fleet Wrap Cost Examples

Here are some real-world fleet wrap scenarios with approximate total costs:

  • Plumbing company, 5 pickup trucks, partial wrap (doors + tailgate): $8,000 to $15,000 total ($1,600 to $3,000 per truck)
  • Delivery service, 3 cargo vans, full wrap: $10,000 to $15,000 total ($3,300 to $5,000 per van)
  • Construction company, 8 trucks, decals and lettering: $3,000 to $8,000 total ($375 to $1,000 per truck)
  • HVAC company, 4 vans + 2 trailers, full wraps: $18,000 to $30,000 total

Fleet Wrap ROI

The Outdoor Advertising Association of America estimates that a single wrapped vehicle generates between 30,000 and 70,000 impressions per day. Over the typical 5-year lifespan of a quality wrap, the cost per thousand impressions is under $1, making fleet wraps one of the most cost-effective advertising methods available.

Compare that to ongoing monthly costs for:

  • Google Ads: $500 to $3,000+ per month for a local service business
  • Social media advertising: $300 to $1,500+ per month
  • Print advertising: $500 to $2,000 per insertion
  • Radio: $1,000 to $5,000+ per month

A fleet wrap is a one-time investment with zero ongoing costs. Your trucks are already on the road. Wrapping them simply turns an existing expense into a marketing asset.

Getting a Fleet Wrap Quote

To get an accurate fleet wrap quote, you will need to provide:

  • The number and types of vehicles (year, make, model)
  • Photos of each vehicle type
  • Your logo and brand guidelines (if you have them)
  • The level of coverage you want (full wrap, partial, or lettering only)

At Choice Wraps, we provide free fleet wrap consultations and quotes. Request a quote or call our South Edmonton shop to discuss your fleet wrapping project. We work with businesses across Edmonton and central Alberta.

Learn more about our fleet wrap services, or browse our work in the gallery.