This page is the version of "about" that's worth reading: what we do, what we don't do, what we stock, and what we believe about doing this work well. If you're shopping for a wrap, you'll get more useful information from the car wraps, truck wraps, or fleet wraps pages. This page is the company behind those services.
What we do
We install vinyl and printed graphics on three categories of surfaces:
- Vehicles: colour-change wraps and printed branded wraps on cars, trucks, fleets, boats, and motorcycles. Plus paint protection film (PPF) for stone-chip protection.
- Buildings and architecture: interior wall murals and architectural wraps, exterior building lettering and panel signage, window graphics, storefront identification.
- Print: large-format banners, trade-show graphics, yard signs, posters, custom stickers, and the underlying production for the installed work above.
The work is in three families with one underlying material logic: cast vinyl applied panel-by-panel with appropriate prep and finishing. Whether the surface is a car door or a building wall or a paper-thin trade-show backdrop, the same principles of surface prep, adhesive choice, and install discipline carry across.
What we believe about this work
Three operating principles that show up in everything we install:
Cast vinyl, always
Cast films (3M 2080, Avery SW900, KPMF MX, Oracal 970) cost more per square foot than calendared films but last 3–5× longer at the panel edges and conform to compound curves without distortion. The cost difference shows up at install; the durability difference shows up two winters later. We don't stock calendared wraps for full-vehicle work because installing them undermines the value of the install labour.
Four working days for a wrap, and we mean it
A proper full vehicle wrap takes 32 hours of bay time across four days: prep, body, extremities, reassembly. Shops that quote two days are skipping prep or extremities, and you can find both shortcuts on a wrap a year later if you know where to look. We hold the schedule we quote on the day of intake.
Trust signals belong on the wrap, not in fine print
License numbers, "bonded and insured," manufacturer warranty grade, install company name (all the things a customer needs to qualify a vendor) go on the wrap in legible typography. We design that way as a matter of principle, not as an upsell.
What we don't do
The honest service boundaries:
- Illuminated channel-letter signage fabrication. Electrical and structural metalwork; different trade. We'll refer you to one of two Edmonton fabricators we work with.
- Monument and pylon sign construction. Foundation and structural work; same answer.
- Window tinting. We no longer install it. We'll refer you to a tint shop we trust.
- Calendared "vinyl wrap" full-vehicle jobs. Wrong material for the job; the wrap will fail.
- Air-brush or hand-painted automotive work. A different specialty.
- Paintless dent repair or body repair. We work on top of healthy paint; if you have rust, peeling clear-coat, or damaged panels we'll tell you what to fix before booking.
If your project crosses into one of those, we'll tell you on quote day and refer where helpful.
Where we are
Our shop is in South Edmonton, climate-controlled year-round so wraps installed in February finish the same as wraps installed in July. We serve Edmonton, Sherwood Park, St. Albert, Leduc, and Spruce Grove. We don't actively serve Calgary or Red Deer; both have their own established shops and we don't think it's right to pitch work in another market without genuine local presence.
For exterior building signs, vehicle wraps, and any work needing site survey, we'll come to you within the Edmonton metro. The shop itself handles all install work for vehicles, single-vehicle and fleet.
The Choice OMG connection
Choice Graphics is part of the Choice OMG group, a 33-client digital marketing agency that handles SEO, paid ads, and web optimization for businesses across Canada. The relationship is operational, not promotional: a small percentage of Choice Graphics customers also use Choice OMG services, and the two businesses share leadership but otherwise run independently.
If you're a fleet customer running wraps with us and want to talk about the digital marketing infrastructure that gets your wraps in front of more customers, we can introduce you to the OMG team. Otherwise the two businesses are separate engagements.
Who works on your project
A Choice Graphics project touches three groups of people:
- Quote and design. First conversation is with the owner or shop manager. Custom design work routes to our in-house graphic designer. You'll meet whoever owns your project on day one of the engagement.
- Production. Printing, cutting, and material prep happen in our shop on our printers. We don't outsource print production; that's a quality-control choice we make deliberately.
- Install. Two to three installers handle most wrap jobs; PPF has its own specialists. The same person works on your vehicle for the full install (we don't shift the work mid-project between installers).
For most single-vehicle wraps, you'll deal with one to three people across the project. Fleet projects sometimes add a project manager for scheduling across many vehicles.
How to engage us
The quote process:
- Tell us what you want. Phone, text, or quote request. Vehicle make and model + a description of the work is enough to start.
- Photos help. A few photos of the vehicle from each side and any specific damage or modifications lets us estimate without an in-person visit.
- Quote on the same day for standard work. Multi-vehicle or design-from-scratch projects take 1–3 days to scope properly.
- Site survey if needed. For exterior building signs or architectural wraps, we come to you to measure and assess the surface.
For commercial fleet customers, we can schedule a brief intake call to talk about brand goals, vehicle mix, and timeline expectations before we quote. For individual vehicle customers, the photo-and-quote path is usually faster.